❓ Would you like to feel better, be more energized, and maybe even live longer?
? Of course, who does not want that
❓ If so, consider exercising more!
? Argh it’s too much work and I’m too lazy for that
Sounds familiar? If that is you, then please continue reading :>
The psychology behind working out
“We’ve evolved to not work out,” explains Dr Daniel E. Lieberman.
Dr Lieberman is a professor of human evolutionary biology at Harvard and the author of Exercised: Why Something We Never Evolved to Do is Healthy and Rewarding. “Today we’ve created this world where we no longer have to be physically active. And so we now have to choose it,” he explains.
In the popular Disney movie Wall-E, this idea was portrayed vividly: At the beginning of the 22nd century, when the Earth was covered with non-recyclable waste, humans were sent to space to live in a giant ship with full amenities. All activities are assisted and handled by robots, from brushing teeth to eating or even playing sports. As a result, after a while, people gradually grow the dependence on robots and become obese since they do not exercise and live long in the microgravity environment.
When it boils down to it, humans are wired to conserve energy. While we may intellectually know that physical activity is good for us, we can survive perfectly fine (and more comfortably) without it, so why work harder? It simply doesn’t make sense to spend extra energy.
To make matters even more difficult, we often have to exercise for a long time before seeing the results with our eyes. For example, you need at least 2-4 weeks of exercise to start seeing results in your body, let alone lowering your risk of heart disease.
In the age of instant gratification, it can often take a monumental effort to convince the brain to work hard over and over again for something that isn’t easy to grasp — that isn’t right there before our eyes.
”But I’m too lazy..!”
Well aren’t we all? There’s no need to feel guilty here because you’re not alone.
Despite all the evidence to show us the significant benefits of working out, the WHO found that 1 in 4 adults worldwide, or around 1.4 billion people, don’t engage in enough physical activity.
And even for people who don’t have any other risk factors, there are significant long-term impacts of not exercising, such as the increased risk for heart disease, according to the CDC.
How can we solve this? For the most part, accessibility isn’t the issue. Almost anyone can walk outside or grab some running shoes to get moving. Technology and opportunity, perhaps? We think not. The global health and fitness industry is a trillion-dollar juggernaut, and even with all the new technology at our fingertips, we still don’t move enough.
To tackle this issue, a number of researchers have begun to test out how incentives work with exercise. In particular, studies have been done to examine how monetary rewards can help us build habits or stick to an exercise routine.
One program, which rewarded people for returning to the gym after a missed workout, found that it increased gym visits by 16%.
Another clinical trial that used loss aversion (participants who didn’t reach a step goal lost $2), logged more steps than the control group.
However, not all the findings tell the same story. Another experiment by the National Bureau of Economic Research came up with outcomes to the contrary. The scientists discovered that, even though participants were promised an Amazon gift card reward, they only made it to the gym a paltry 0.14 times more than the group who weren’t promised anything.
Why the mixed results?
It turns out, designing the right setup to “trick” our evolutionary instincts is a complex game. And to figure out what works and what doesn’t work, it’s important to reference the psychology behind how we form habits — how we transform action into an automatic, consistent routine.
Welcome to GO2E
Understanding the above principles and taking customer centricity as the foundation, the GO2E team is honored to become a trusted companion, helping millions of people around the world to start their fitness journey easily.
Go To Enjoy
Need an emotional lift? Or need to destress after a stressful day? GO2E will put a spark back to your mood with a single lap around the block. It’s a chance for you to unwind, or connect with family or friends in a fun social setting.
Go To Enhance
Your health, your mood, your productivity level and your living quality overall. There’s no need to repeat again about what exercise can do to our lives anymore. The health benefits of regular exercise and physical activity are hard to ignore. Everyone benefits from exercise, regardless of age, sex or physical ability.
Go To Earn
With crypto incentives after every walk or run, GO2E ensures that users are rewarded for their workouts. This is the final nudge you need to get yourself on a healthy habit kick.